Know how is one thing. Know why is another. Area Served    We specialize in the Piedmont Region of North Carolina, but we serve clients from around the southeastern United States. North Carolina's Piedmont region consists of three DMA's: Charlotte, Raleigh-Durham and Greensboro-High Point-Winston Salem.        Targeting for Success Sets Us Apart    Some agencies encourage their clients to advertise to the masses. Our philosophy is, "Don't count the people you reach; reach the people who count. Reach them consistently, with an effective frequency and the right message." In addition to traditional media ratings from Nielsen and Arbitron, we rely heavily on The Media Audit from International Demographics. The Media Audit is the only qualitative survey to have been fully accredited by the Media Ratings Council.      Customer Service      Here are comments from some of our associates:         "They bring a lot to the table. Nancy is absolutely the best media numbers person in Charlotte, and Mike is an extremely talented and creative guy. If you can get them to meet with you, you will learn more in one conversation than you could in 10 seminars!"   - The late Stan Kaplan, Publisher of The Leader Newspaper      "Our sales have steadily improved since we started working with them in September of 1998."  - Ruth Castleberry, former Strategic Marketing Manager for Centex Homes      "For responsiveness, professionalism and results, this is the team."   - Bernice Rudelic, Subway Restaurants Advertising Board      "These diverse talents create superior synergy."  - Bill Swayne, President of Invisible Fence South      "All my life, I've been looking for an agency that has a clue, and I never found one until I met you!"  - Leonard Pickel, Haunted Attraction Magazine